Balenciaga apologizes for child abuse themes in dual photoshoots

Balenciaga apologizes for two concurrent controversies regarding child abuse imagery in ads.

Balenciaga’s Adidas collaboration bag ad showed the product sitting on an office desk covered in documents. One page, mostly covered in bags, contains text from the Supreme Court’s United States v. Williams (his SCOTUS case on the distribution of child pornography).

The brand was forced to apologize Tuesday for posting the document and said it would take legal action against the individual who placed the text on the image.

Balenciaga outraged by ‘depraved’ ad campaign featuring toddlers and bondage teddy bears

“We apologize for displaying disturbing documents in our campaign. We are taking legal action against children,” the brand’s statement, published on Instagram, read. “We strongly condemn any form of child abuse. We stand for safety and welfare.”

of USA vs. Williamsthe Supreme Court has ruled that prosecuting an individual for intercepting the sale of child pornography without actually possessing such material does not violate the First Amendment.

Fashion house Balenciaga has partnered with Adidas to create handbags.

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Balenciaga shop. (iStock/iStock)

Balenciaga also issued an apology for another ad campaign that featured a photo of a child model holding a teddy bear in bondage gear.

In another post, Balenciaga wrote, “We sincerely apologize for any inconvenience this holiday campaign may have caused. Our plush bear bags should not have been featured in this campaign with children.” We have removed the campaign from all platforms,” ​​read another Balenciaga post.

Ad campaign photographer Gabriele Galimberti said the images were part of a project series called “Toy Stories,” according to his Instagram page. It seems to have been removed from the brand’s website.


Actress Nicole Kidman appears in the Spring 2023 campaign. Kim Kardashian and Bella Hadid are also high profile ambassadors for the brand.

FOX Business reached out to Adidas, Balenciaga and Balenciaga’s parent company, the Kering Group, for comment, but did not receive a response.

Brianna Herlihy of Fox News contributed to this report.

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