CEO & Founder AMZ One Step | | Amazon Creative Agency | Helping Amazon Sellers Succeed.
Amazon product listings are incomplete without attractive images. As a seller, you cannot use stock imagery of your product to create desire. High-quality, stunning product images are a great way to attract potential buyers. This also helps increase conversion rates and maximize sales.
You can use a few tricks to “tell” your image to the buyer. A product photography agency can also help with this task. However, not all Amazon product photography services can create highly attractive images. Explore the internet and read reviews on everyone before making a choice.
Amazon listing images (or ecommerce images) should be intended to wow potential buyers. Photos of the product alone are neither provocative nor convincing, as most buyers feel nothing when they see the product lying on its own. This should be included on Amazon, but this type of image alone cannot convey a strong message.You need to engage your customers and tell a story with your images. People want to know more about your product and want a good story to convince them to buy.
Innovative planning, staging and execution turn every image into a story. It takes users on a visual journey and awakens their creative side. Tell a compelling story with your images. Models, props and real-world settings are essential.
Compelling storytelling adds value to your product. Buyers believe they are buying a particular lifestyle. You need to tell a story and show how your product can make a difference.
Even placement is important to create high quality images. Image composition refers to the arrangement of items in a photo. There are some rules and concepts for product photography. Following them is essential to creating highly attractive images.
For example, the rule of thirds and the rule of odds are common concepts in photographic composition. A professional photography service understands that the product must be placed in a specific position.
The rule of thirds emphasizes the four power points of the grid line section. It is essential to place your points of interest in these four power points. For example, when capturing a pet, the eyes and face should be placed between these power points.
The rule of thirds is not absolute, and breaking it is not necessarily a bad thing. But don’t try to get creative before you’ve mastered the principles. As a rule of thumb, always put your product’s main features in between the powerpoints. When capturing small products, make sure your body is between these grid lines. When shooting furniture, please shoot with the main body in the center. Always use PowerPoint to highlight your product.
If you follow the rule of thirds, lifestyle images that include models look good. Even product-only images benefit from this rule. Therefore, we encourage Amazon sellers to practice this rule when selling lifestyle products.
Let’s take a look at the laws of odds. This rule should be applied when photographing small individual items such as bottles or utensils. Place the odd number of products in the image instead of the even number. The idea behind this rule is that odd items are always evenly distributed across the visual plane. So keep everything evenly distributed on the plane.
Lifestyle matters more than products
All products are lifestyle related in some way. Buyers want to see everything in a lifestyle setting. Lifestyle visuals help buyers imagine your product. Therefore, the desire to purchase the product increases.
You can use models and specific locations to capture captivating lifestyle images. Background and context depend on your product niche, and finding the best setting is essential. Even if you have to do an outdoor photo shoot to get a great image, it’s worth it.
Creative visuals and accurate text
Creativity is the key to creating stunning visual references. Creative ideas and designs always catch the eyes of buyers. Creative images can also help you rank higher in Amazon product listings. (So if you choose to hire an Amazon product photography agency, make sure your team includes a creative graphic designer.)
The anchoring effect refers to the buyer’s cognitive bias. E-commerce relies heavily on changing buyer mindsets. First impressions have a strong anchoring effect, drawing people towards a particular product. A sharp, high-resolution main image is important and influences the buying decision, as the main image is responsible for creating the anchor effect. Sellers should take advantage of cognitive biases by creating compelling main photos. Clean backgrounds and accurate product views help influence purchasing decisions.
How to create compelling product images that convert
• Add a storytelling element to your lifestyle image. Communicate with photographers, designers, models and creative directors to explain the vision behind every photo. Ask them to act on the underlying story. Create a theme and atmosphere that fits your story. Captivate your audience.
• Ask your designer to focus on product placement. Don’t just put the object in the image. Instead, place it exactly where customers can see it.
• Use cognitive biases to your advantage. Invest more in the main image (Amazon requires it to have a white background) than other photos. Attract customers at first sight with beautiful and attractive product images.
• Ask your product photographer to suggest a creative approach. An innovative and informative image always attracts the attention of buyers. What better way to find out what’s selling on Amazon than by looking at the top sellers?
Compelling storytelling, creative visuals, lifestyle elements, and cognitive biases are the core concepts of photography. These aspects make the image more appealing. Convert all your product photos using the tips above.
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