Champaign, Illinois — Patrick Pearson I have screenshots and photos stored on my phone that I just recently started organizing. They’re all ideas and inspirations to get an edge in college football’s creative arms race.
June is fast approaching the official visit season. The prospect spent 48 hours on the college campus completing the program with meal-by-meal, player-his panels, coaching conversations, tours, paintball, and perhaps the most popular part of the visit, a photo shoot. Let
In recent years, the popularity of photography has skyrocketed. From programs that put expensive, high-end vehicles on the football field, to programs that bring props (hello, pancakes) into the mix, Illinois is firmly in the middle of the creative race.
This year, the State of Illinois hired DJs to boost the energy and stage a Friday night spectacle on six stations spanning the Smiths Football Center and Irwin’s indoor practice facility.Another new addition is a three-piece graffiti wall that serves as a 12×10 foot backdrop and is painted by a local artist Cody ShrinkerWith lightsabers and pancakes, safety is the top priority at the 4-star Jile “Suga” Hill, Brown Sugar.
Pearson, director of branding and creative media for Illinois Football, said: “One is because more and more creative teams are being invested in, and there are so many talented people across the country. I watch and see what I’m doing, and I either make the idea my own or change it a little bit.
“It’s certainly grown. I mean, I’ve been in football for a while, but in the last 18 months I’ve been doing more on the recruiting front. , I’ve seen what people are doing for these shoots. There are so many talented and creative people in college spaces, so it’s fun to see the variety of[shoots]. has some really good stuff.
Illinois has revised and refined its photography process over the last year. Moving on Friday night instead of Friday night allows the prospect and his family to get her second wind after her long day of travel. DJing was a new touch after seeing Pearson perform elsewhere in the industry. The program has brought in more students and freelance photographers to improve the process, thanks to new NCAA regulations. Pearson and Creative and his staff may have drawn ideas from other schools and perhaps their own from other schools, but the evolution of photography in Illinois also included an understanding of Illinois. It contains.
Shoots are considered a fun and creative way to bring out the personality of prospective clients on campus. A whole new coaching staff has joined, except for the back coach Cory PattersonPearson and the football staff had to figure out what was driving Illinois.
Pearson wants to make sure the photos are unique and fresh to prospective clients, but also within how the program and the college itself are branded, from fonts to color schemes. You’ve probably heard about the inner affinity for oranges.
Pearson wants to make sure all the pieces fit together well in these photo shoots. The more meaningful something is, the better. That doesn’t always mean frame-by-frame remakes of other trends across college football.
“I see what other people are doing,” Pearson said. “I know some people build cars and stuff like that. You have to find what fits your program, your head coach, your mentality. Not that it doesn’t fit, but you have to find that sweet spot and be realistic about what you can and can’t do. The designers at Time and myself, we have a lot of really talented students, we had the DIA people help us, we need to know that part of the workforce as well, but yeah, you sure, you know, people I’ve been looking around college football and basketball to some degree to see what’s going on.There are a lot of talented and creative people out there. You should always have some spins ready for the next cycle.
Pearson has a Google sheet of every player he has visited, either officially or unofficially, and what their photoshoot looked like. where were you shot? what uniform did they wear? Were there props? Some are one-time visitors. Some visit multiple times and the staff want to make sure the photoshoot is fresh. Getting old is not the answer in this arms race.
A personal touch is always encouraged. When prospects visit campus, Pierson likes to talk to them and the people around them to learn the nuggets here and there that could make a photo shoot pop. Memorable are the answers for these types of shoots.
‘Big change’ Illini defensive coordinator Ryan Walters Said. “It’s kind of the main thing that every guy wants to do. It’s cool to get a chance to be like that visiting celebrity, like, quote or not quote. They do that.” Our recruiting department has done a great job at just staying on the cutting edge and being trendy and sexy for lack of a better word. It’s one of the bad things, but if you can show that you’re on the cutting edge and at the forefront of what’s hot and trendy, it will convince potential prospective buyers of what you are. What is the culture you’re trying to preach?It’s been fun watching them these weekends and seeing how they reacted to it.
This part of the visit allows prospects to show their personality. Quiet prospects grow. Big prospects get even bigger. Parents and siblings find their way into photography.
“That’s where they come in and really brings out our personality,” said the East St. Louis three-star linebacker. Antoine Hayden, orally promised to Illinois. “…they do everything in their power to look good, and they have a DJ there to spice it up. Also, the station looks cool taking pictures.”
Pearson said: It gets the family involved in it. If you have a brother or sister, go crazy. Contagious. If you have the energy for photography, usually everyone has the energy. ”
Enter the graffiti wall to stand out. Pearson has always had a little flair for street art.Last year he took a former player Owen Carney When Daniel Barker We went to Urbana’s Shipyard for a shoot and were mesmerized by the street art on the walls. Pearson thought it could be played for photography. He began asking how it came to be and was introduced to Shrinker’s name, later searching his social media he found that the two kept in touch and eventually Shrinker found himself on the wall. I started to paint on. It’s a mobile wall, but it’s now attached to the indoor facility where offensive linemen and defensive linemen work. Pearson knows the setup will eventually change when that space needs to be reassigned to soccer practice.
“I’ve always appreciated street art,” Pearson said. “People who do that kind of thing are very talented. You may remember one thing from the shoot, that wall may not lead to everyone, but it definitely is different.That was really the inspiration behind it.… The branding was really big and it worked really well.It’s cartoonish, thrash street art.”
illinois head coach Brett Bierema He knew he had to adapt to the popularity of photography. Flood social media and post photos of your visit. This is the rule of recruitment, not the exception.
During the last year the shoots have lengthened. It takes him over an hour to go through various stations for prospective customers and their families. Is that the ideal way for Bierema to spend his time? Not perfect. But he knows better than to fight it.
“It’s an exhibition,” Bierema said. “When the kids come here for official visits, there are DJs flying around and guys walking around. If I want it, I want it too….that’s how the game has changed and it’s the coaches who need to learn and adapt to it rather than fighting or resisting it.”
As much as Bierema said photography wasn’t his thing, Pearson said the Illini head coach is no shortage of bringing ideas to the table. Although he relinquishes creative control to the people he hires, he also understands the importance of a successful shoot, even if it means leaving his own former comfort zone.
“There’s a lot to cover on a formal visit, so it’s a difficult thing to adapt to,” Pearson said. There’s only a 48 hour window for a coach is a coach he understands it he understands it he and I have a great relationship and what I see and what I do You can give him what he wants. That’s the beauty of working under a coach who has a player-first mind, a creative mind, and he’s probably said a hundred times that he has a background in marketing. he likes to tell people that He has good ideas. He’ll think you something like ‘Damn, I haven’t thought about it’. is in his wheelhouse. ”
While the official visiting season is over and visitors continue to visit campuses during the season, Pierson goes back to talk about what worked and what didn’t, how it could be improved, and what others could do. Check if you did. The constant push-pull between football’s creative departments never stops.
Just as photography has evolved from last year to now, next year the video element of the visit may be better than this year.
Illini is officially in the photography arms race. Programs should be.
“We are always moving forward,” Pearson said. “When it comes to photography, you always have to think of something creative to keep them engaged, especially if you want to bring them here three or four times and shoot in different or slightly different backgrounds each time. No. Not one, usually several….I don’t want them to come and get old.I want them to be excited every time they come.Some came four or five times, but if When they come for the sixth time, we will have something new for them too.”
— Jamarion Harkless (@JamarionHarkl2) June 6, 2022