Gap x Brooklyn Circus
Stephen ‘tWitch’ Boss, who committed suicide on December 13 at the age of 40, partnered with Gap, The Brooklyn Circus, and his close friend and designer Ouigi Theodore for a new campaign shortly before his death. And both brands are now paying tribute to their late stars.
Sharing a strong relationship with the menswear brand and its creator Theodore, Boss will play a key role in a new collaboration that explores ideas of individuality and movement “through the fusion of black culture, music, academia and street style.” I was.
The campaign’s moving video spots capture the choreographer and his vibrant energy, dancing, laughing, smiling, and the warmth and spark that fans have loved him for as he models his capsule collection. Let it diverge.
“When Steven and I first saw his photos from the campaign, we were moved to tears. I was looking forward to it,” his wife, Alison Holker-Boss, shared in a press release. “We pay tribute to Stephen’s life by sharing these images in honor of the joy and light he brings to those around him.”
To coincide with Monday’s campaign and collection release, the brand released the following statement: [founder and creative director] It is Ouigi’s work and a core part of this campaign, thanks to his personal friendship with Ouigi Theodore. ”
Gap x Brooklyn Circus
Other pioneers featured in the campaign include: Pause Actor India Moore, euphoria Star Javon Walton and model and activist Bethan Hardison.
“When he was on set, he was very encouraging. The way he supported Ouigi on set was very inspiring to me,” Moore told PEOPLE. Speaking EXCLUSIVELY about the involvement.
She adds: “He showed up together because he was there to inspire. I really appreciate the way Ouigi showed up for his family. I am very grateful to have been able to witness love.”
Gap x Brooklyn Circus
The new capsule collection features signature styles from both brands, including the varsity jacket and cuffed chinos modeled by Boss in the campaign. The line hit both brands’ websites on Tuesday and is also available at select Gap stores, as well as the flagship store in Brooklyn’s Borium Hill circus.
In honor of Boss, Gap is supporting The 988 Lifeline by donating to Vibrant Emotional Health, an organization that helps people who are struggling with life-saving counseling, therapy and support. increase.
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Boss rose to fame as an MTV contestant wade robson project before becoming runner-up star searchhe later competed so i think you can dance In 2008, he finished Season 4 as runner-up and then returned as an All-Star. He was a judge when the show returned in 2022.
Joined Boss in 2014 The Ellen DeGeneres Show As a guest DJ, he’s become a series regular and was promoted to Co-Executive Producer in 2020.
Off-screen, Boss frequently posted fun dance videos with his wife Allison. SYTYCD — on social media. Their children would often join the pair in posting dance videos.
RELATED: Allison Holker remembers Stephen ‘tWitch’ Boss as ‘beacon of true light’ in emotional tribute video
Boss has three children, Zaia, 3, Maddox, 6, and Wesley, 14, with his wife Allison.
“Stephen lit up every room he stepped into. He valued family, friends and community above all else, and it was all about leading with love and light to him. He is the backbone of our family. A great husband and father and an inspiration to his fans.”
If you or someone you know is having suicidal thoughts, dial 988 to contact the 988 Suicide and Crisis Lifeline and enter “STRENGTH” on the Crisis Text Line at 741741 or 988lifeline.org.