What is fashion photography? Fashion photography is a very general term, but if you break it down to basics, it’s an inspiration used for commercial outlets such as billboards and fashion magazines to promote designers, retailers, and even lifestyles. It’s about using images to creatively showcase clothes and accessories. .
New Year’s Eve gives photographers of all genres an opportunity to reset, reassess what is working (or not), and look forward to new commissions, creative ideas, and collaborations. increase. And this definitely applies to fashion photography as well. But what will it take to be a successful fashion photographer in 2023?
We asked UK-based professional fashion photographer Siân Elizabeth how to get started in fashion photography, her best mirrorless camera and lens combinations, and advice on retouching and working with models.
Siân is an internationally renowned beauty, fashion and portrait photographer. She also creates educational content for photography platforms around the world, most recently speaking on her photography show and hosting a podcast. Siân was also shortlisted in the fashion category of the British She Photography Awards.
Hello Sian, Can you tell us a little bit about your creative journey and fascination with fashion and beauty photography?
I started photographing fashion and beauty when I realized that the most enjoyable part of wedding photography was the individual portraits of people. I love taking close-up shots and outfits of her, and I knew this was where I wanted to direct my attention. So I invested in a studio, fell in love with lighting and started experimenting from there.
How do you come up with ideas?
As mentioned above, every photo shoot begins with a mood board. It is very important to have a clear picture of your vision before you start shooting. Not only does this help you focus, but if you’re working in a team, it helps them understand what your vision is, and brings the whole look and feel together.
What camera kit do you shoot with?
I am currently shooting with a Canon EOS R5. (opens in new tab)I decided to switch to mirrorless, and I honestly have no regrets. This is the best camera I’ve ever owned and it lasts long enough for me. When it comes to lenses, the must-have is the Canon RF 70-200 f2.8. (opens in new tab).
This lens is the most versatile for beauty and fashion, offering a range of different looks.I like Canon’s prime portrait lenses (opens in new tab)but I like having options and have always steered towards a zoom lens.
Ready to shoot?
Shooting days are always exciting. Especially when you have a great concept and you’re working with a team that you know can bring it to life, the air can get very noisy. The best way to relax a model is to have a chat before starting a photo shoot.
Ask questions about them and what are their interests. Then when they’re in front of the camera, you can come back to that information and relax.
How important is post-processing to you, and what aspects do you focus on?
How important is post-processing to you?
If I have a lot of images by the deadline, I work with my retoucher to do some basic skin editing. This will give you a good base from which to make sure the whole image is free of distractions and your eyes will be drawn to the model. I don’t like heavy editing. It also keeps the colors as lively as possible without desaturating or oversaturating them.
• read more: 3 ways to improve your portrait photography (opens in new tab)
How to make a successful fashion shoot
A clear concept at the start of a shoot can literally make the difference between a good image or a bad image. Having a clear vision of what you want to achieve is very important. This determines whether the image was successful. It’s also important to make sure everyone wants to be there. Cameras pick up when someone is uncomfortable or awkward.
Do you have any advice for people who want to become fashion photographers?
Connect with as many creatives as possible and keep shooting! Start building your network early. This gives people so many options to work with and grow their portfolio. This will help you see what you like and dislike and build your style.
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What has been your proudest moment in your career so far?
I recently gave a talk at The Photography Show in Birmingham and got some really great feedback from the audience. I was overwhelmed, humbled and proud by their reaction. I also teach her classes online on the photography platform.
What’s next for you and your work?
I am constantly planning shoots, collecting personal project ideas, and creating mood boards. I also shoot online content and podcasts to keep me busy. I try to take each day as it is, keep practicing, and enjoy every moment!
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